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Although many people would say that market share says it all really, for one research team it isn’t enough, and a new analysis from Experian Hitwise suggests Bing and Yahoo are better at delivering results than Google. Although the new research isn’t exactly going to sway me away from Google, it does suggest that over 20% of users are more likely to click through from a Bing result than a Google one. As T3 reports, only 68% of searches on Google resulted in users clicking through to a link Google had brought back whilst Yahoo and Bing both garnered more than an 80% success rate. This research suggests that Google is less accurate than Bing and Yahoo to the average consumer. Hit up the source below to be taken to the original research.
Source: Experian Hitwise
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