Facebook is the longest site visited by Indonesian internet user daily

"Landep News"

Data obtained from Google Advertising Planner for May 2011 shows that the average Indonesian internet users access WordPress for 8 Minute, Blogspot for 10 minutes, and Twitter for 16 minutes every day.

The longest visiting time is Facebook (28 minutes) and Kaskus (30 minutes) an Indonesian forum. This shows the time taken by Indonesian internet user to socialize is much more than just reading.

This is mentioned by Nukman Luthfie, founder and CEO of Musikkamu.com. “Internet users in Indonesia are close to 40 to 50 million people while the numbers of Facebook users (from Indonesia) are as many as 36 million people. Indonesia has become the second largest Facebook user to in the world, because out of 750 million Facebook users in the world, 36 million are from Indonesia, “Nukman said in a press conference during thee launching of dealgoing.com at Hotel Sahid Jaya, Jakarta, Tuesday (19/07/2011).

Facebook is the longest site visited by Indonesian internet user daily

Nukman was one of the speakers in a discussion regarding the potential of e-commerce in Indonesia.

In his presentation Nukman explained that Indonesia is also the capital country in Asia for Twitter. “Some 30 percent of total world trending topics are from Indonesia. We can at any time make a Trending Topic, as we like. Uniquely, most of Indonesia Facebook and Twitter users update the status from mobile devices, “added Nukman.

According to Nukman this is because 80 percent of handsets that are available in can browse the internet. “Even now, people can update the status anytime and anywhere. Reporting congestion, even watching TV or reading the news or anything and directly tweet the content” he said.

Nukman point to an article written by a journalist from The Economist titled: Eat, Pray, Tweet (January 2011 edition) that shows social media activities in Indonesia.

The phenomenon of this Social Media according Nukman is a large market for companies to conduct marketing strategy. “By relying on social media, companies can get closer with customers without sounding like the conventional commercials or advertising. Unwittingly, these social media users will read your ad message because they are always curious to update their information anytime and anywhere, “he said.

Social Media has a peer influence that allows information propagation from an individual to another individual quickly and continuously. “Therefore, it needs a good marketing strategy to penetrate the online market share, eg by studying the social technographyi,” explained Nukman. This approach combines the technology with the social needs of the community because, according to Nukman, online consumers have 70 percent more influence than offline consumers.

“Consumers will soon share their satisfaction or dissatisfaction about goods or services via social networking accounts in real time. Therefore companies should keep an eye on social media and conduct ongoing research about consumer behavior in social media, “add Nukman.

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