analogue television

"Landep News"

With only just over eight months before the analogue switch-off, and more importantly with the eco point digital TV cashback to be halved at the end of the month, the 16th regular survey by goo Research into terrestrial digital television broadcasts, reported on by japan.internet.com, found that finally the number of people digital-ready surpassed analogue equipment owners – see the 15th regular survey for the previous data.

Demographics

On the 25th of October 2010 1,093 members of the goo Research online monitor group completed a private intenet-based questionnaire. 52.2% of the sample were male, 16.7% in their teens, 18.1% in their twenties, 22.0% in their thirties, 16.1% in their forties, 16.0% in their fifties, and 11.2% aged sixty or older.

Talking of the halving of eco points, I really, really have to buy two tellies, one for the in-laws, and one for ourselves. For a 32 inch, the eco point cashback is dropping from 12,000 yen to 6,000 yen, so we have to be quick…

I also heard at the weekend when the cable company came round for their regular check-up of our reception that the government are very likely to request that all cable companies continue to supply an analogue feed after the switch-off.

Research results

Q1: At home, which of the following kinds of broadcasts can you watch? (Sample size=1,093, multiple answer)

Terrestrial digital
79.1%

Terrestrial analogue
78.8%

BS digital satellite
45.4%

One Seg
33.7%

BS analogue satellite
23.6%

Cable television
21.8%

CS digital satellite
16.6%

CS analogue satellite
6.9%

IPTV
4.9%

Don’t have a television
1.0%

Other
1.0%

Q2: Will you buy a terrestrial digital-capable television, video before the analogue switch-off day? (Sample size=1,093)

Already have done so (to SQ)
69.3%

Plan to buy
19.2%

Have changed to cable television, satellite, IPTV, etc instead
3.0%

Plan to change to cable television, satellite, IPTV, etc
0.9%

Will stop watching television
1.0%

Not decided
6.6%

Q2SQ: What kinds of terrestrial digital broadcast-receiving devices do you have? (Sample size=757, multiple answer)

Digital-ready television
94.5%

Digital-ready recorder
39.0%

Computer with built-in digital tuner
8.5%

Television, monitor-use digital tuner
7.8%

Computer-based digital tuner
4.9%

Other
1.6%

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