Omo Alata Foods, Leads.Africa Entrepreneur Showcase pitching competition

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Omo Alata Foods, a food/beverage-focused startup has won the She.Leads.Africa Entrepreneur Showcase pitching competition in Lagos on 26 September 2015.

Omo Alata Foods, alongside Heels in the Kitchen, Beauty Rev NG, Kamokini, Heat Free Hair Movement and InstaHealth pitched to an international and local array of judges consisting of Mo Abudu, Issam Darwish, Eme Essien, Omobola Johnson, Tunde Folawiyo, Genevieve Sangudi and others for a chance to claim the top prize.

Omo Alata Foods walks away with top prize of US$10,000 and up to US$50,000 in investments while Kamokini and Heat Free Hair Movement take home US$5,000 and US$1,000 respectively for placing second and third.

Aside winning the top prize, Omo Alata Foods, which intends using the funds to purchase machinery needed to increase its capacity and further its expansion plans, will receive mentorship, tech prizes from Etisalat Nigeria and 3-month of support from Zippy Logistics.

The OmoAlata, also known as McPeppers, brand is a local Nigerian food manufacturing brand focused on the sale of processed indigenous peppers, soups and spices, and intends to use its brand to position an international product range that will be available to Nigerian and foreign customers in stores all over the world.

Omo Alata Foods currently have a NAFDAC-approved product, OmoAlata Pepper Mix – a smooth blend of fresh tomatoes, peppers and onions with no preservatives or additives which have been parboiled to preserve it and cut down cooking time.

The Entrepreneur Showcase pitching competition was part of the Motherland Mogul Week which included SheHive, She.Leads.Africa Bootcamp and a welcome reception and is the brainchild of She.Leads.Africa, female-focused African social enterprise.

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